ART OF LIVING: BRAND HANDBOOK

Being a copywriter isn’t all ads. Sometimes it’s about making useful tools for others who will write for a brand. Working on this handbook was actually one the more interesting experiences of my career. Art of Living flew us out to Boone, North Carolina for a 3-day stay at their retreat center. Our visit included Ayurvedic spa treatments, vegan meals and sitting in a circular chant circle with tiny symbols. Not kidding.