DULUTH TRADING: PRODUCT NAMING

Naming products for Duluth Trading Company is one part pure joy and one part bashing your head into a brick wall. Needless to say, I loved it.

Behind every successful product name you’ll find hundreds of dead ideas that died fiery deaths for one reason or another. However, when it all comes together and you see your name next to a close up shot of a crotch … well, let’s just say it’s a special feeling.