SUPER EFFECT Video
This video drove guests to our landing page and played at the top for guests that hadn’t seen it yet.
LANDING PAGE
All campaign creative directed people to this landing page where guests could learn more about each product and start their own super effect by sharing a happy GIF.
Scroll to bottom to see full landing page.
SHARABLE GIFS
We created these inspirational gifs and paired the messages with how each product makes you feel. Guests were encouraged to share the gifs through social channels so they could start spreading positivity immediately.
PRODUCT-specific banner ADS
Navitas organics
Navitas believes healthy food has a positive impact on everything it touches, so we used that insight to create “The Super Effect” campaign. This idea brings to life the ripple effect positivity creates in the world by showing how one healthy choice sets into motion a chain reaction that affects everyone.
